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Bridging The Gap Between Gamification and Accountability
Established wellness influencer Robin Arzón is set to launch her new venture, Swagger Society, a unique lifestyle Web3 membership club, in the upcoming months. The membership club aims to connect like-minded individuals using Web3-based fitness programs and apps to foster a community that can provide users with accountability.
Arzón is an icon in the fitness and wellness industry, best known for her role as Instructor and VP of Fitness Programming at Pelton. When deciding to delve into Web3, she partnered with her husband, Drew Butler, an investor and Web3 business consultant. Combining their expertise, they developed Swagger Society, a community meant to bridge the gap between gamification and accountability for your fitness journey. Creating Swagger Society, Arzón has been examining the potential of Web3 to empower fitness communities more effectively than traditional membership platforms.
In the fitness industry, gamification has been around for a while. Whether through FitBits or fitness-focused apps, data-driven gamification has helped fitness brands gain new insights into their customers’ behavior while encouraging gym members to stay on track with their fitness goals. While Arzón recognizes the benefits of gamification in motivating user behavior, she believes that it’s actually consistency that unlocks the true potential of a fitness lifestyle. However, for this level of transformation to occur, a person needs more than a game or token to incentivize them - they need a partner to help hold them accountable for their goals.
Intended as a virtual accountability ground, Swagger Society aims to connect compatible individuals on similar journeys to help support and motivate one another in their own fitness journeys. Swagger Society also aims to act as an accountability partner in addition to the community Arzón intends to build. NFT holders can unlock lifetime membership, incentivizing users to stick around more than the typical monthly subscription model. Furthermore, NFT holders can unlock membership privileges, a leaderboard, events, rewards, and more.
Creating A Space That Provides Accountability and Uplifts Everybody, Everywhere
For more information about Swagger Society and how it aims to enhance Web3 fitness journeys, read Robin Arzón’s interview about the upcoming community, available on Forbes.com:
“Swagger Society really hinges on micro communities. Find the one that works for you. You’re not too old, it’s not too late, it’s not too cold out. Stop making excuses. My mom always said, ‘stay weird, nobody remembers normalcy.’ So I’ve made it my life’s mission to find my weirdos. My husband went to a crypto conference in Miami last year. He sent me a selfie from one of the events, and it was just a sea of white men. I was like, oh no, we're not doing this again. We've done this for thousands of years, we are not doing it again.
I’m used to pushing my way into spaces not built for me. So I decided to educate myself publicly. I realized I had to be willing to join podcasts and ask all the questions on Twitter spaces and Discord even though I had no idea what the hell I was doing. I was determined to show my followers that it's okay to ask questions and it's okay to speak your truth even when your voice shakes.
Swagger implies that you’re going to the beat of your own drum. However that represents in your life visually and physically, you are welcome to the party. When you're building teams, and when you're building businesses, you have the responsibility to look around the room and say, what are we talking about, who isn't represented and why aren't they here?
I've always been building communities centered around self actualization and helping people get to their next level. But all my followers were in separate places and it felt very fragmented. My highly engaged followers can get buried in the comments section and I was struggling to have two-way conversations. Now I’m using the utility of Web3 to give my followers more unprecedented access to me.”
From The Queens Of Crypto: Robin Arzón Launches Web3 Community - Forbes
Photo Source: Wix.com
How would an accountability-based community help you throughout your Web3 fitness journey?
Written by Yellow Brick Road
February 9th, 2023